Things You Need to Know
Asamoa Holdings (Pty) Ltd ("AH") founded Elmina ZA Store with one goal in mind: giving our customers a fair, rewarding and enjoyable shopping experience. We conduct business according to the same values, knowing that better service equals loyal customers.
We at AH respect your concerns about privacy.
May limit the risk or liability of Elmina or a third party;
May create risk or liability for the user;
May compel the user to indemnify Elmina or a third party; and/or
Serves as an acknowledgement, by the user, of a fact.
“Personal Information”, and “process/processing” bear the same meanings as set out in POPI.
“we”, “us” or “our” refers to Elmina.
“you” and “your” refers to every person that accesses or uses our Platforms also referred to as a user.
“registered user(s)” refers to anyone registered on our Platforms and has provided us with a unique username and password as well as other Personal Information in order to order goods on our Platforms.
IF YOU ARE BELOW THE AGE OF 18
If you are below the age of 18 years, you must always get permission from your parent or guardian before you use our Platforms or give us your Personal Information. We may check that your parent or guardian has given you such permission, for example by asking you to provide us with your parent’s or guardian’s contact details so we can contact them. We may also check that the contact details you have given us are correct and are the details of a person who is actually your parent or guardian. If we are not able to verify such permission or if a parent or guardian confirms that you do not have their permission, you may not use our Platforms.
WHAT PERSONAL INFORMATION WE COLLECT AND PROCESS
Elmina processes Personal Information in a manner that is reasonable, adequate, relevant, non-excessive and purpose-specific. In order for users to access and use our Platforms we collect and process some Personal Information. When you become a registered user, we have to collect and process your Personal Information to render our services to you.
When you register to use our Platforms, we may collect the following Personal Information:
Name and surname;
Mobile phone number;
Date of birth; and/or
Should your Personal Information change or you wish to amend and/or correct this Personal Information you can do this by updating your registered user information in your account profile.
You warrant that the information you have provided is accurate, current, true and correct and that does not impersonate or misrepresent any person or entity or falsely state or otherwise misrepresent your affiliation with anyone or anything.
Information from using our Platforms
When you access our Platforms, whether or not you are a registered user of Elmina, we process some of your Personal Information. Depending on how you access and use our Platforms, we may receive:
log information, through online identifiers, including information on how, when and for how long you use our Platforms and other services, the content you view and search queries you submit.
information about the equipment you use to access or use our Platforms, including the type of device you are using, how you access our Platforms, your browser or operating system and your Internet Protocol address.
the geographic location from which you accessed our Platforms, including your device’s global positioning system signal and information about nearby wifi networks and cell towers. We get this information when you use location-enabled services.
other information about you from third parties, such as social media.
WHY DO WE PROCESS YOUR PERSONAL INFORMATION?
We process the Personal Information we collect and receive to:
verify your identity;
create a user account for you; and/or
enter into a contract with you.
As a registered user, we also process your Personal Information in order to:
fulfill our contractual obligations to you when you have ordered goods in order for us to deliver those goods and process returns.
provide you with information, products or services you request from us.
communicate with you regarding our Platforms and provide you with information, products or services, including billing, customer support, resolving complaints and quality control.
send you information about competitions, products or services that may interest you (unless you have opted out of receiving such information).
get feedback from you which we need to develop our products and services and grow our business.
comply with any legal or regulatory obligations such as tax or financial laws.
undertake research and statistical purposes. The research and statistics we get from this process do not include your Personal Information and cannot be linked to you, nor can you be identified from these statistics.
RETENTION AND RESTRICTION OF RECORDS
We keep your Personal Information for as long as:
we need it to provide our Platforms, products or services to you.
it is required or allowed by law and is in line with our internal retention policies.
it is necessary to uphold the contract between you and us.
you have agreed to us keeping your Personal Information subject to your request for us to stop processing your Personal Information.
We will retain your Personal Information for as long as is necessary to achieve the purpose for which this information was collected or subsequently processed. If your Personal Information is used for more than one purpose, we will retain it until the purpose with the latest period expires but we will stop using it for the purpose with a shorter period once that period expires.
By accessing and using the Platform, you consent to us retaining records of your Personal Information for no longer than may be necessary to achieve the purpose for which the information was initially collected or subsequently processed.
USER TRACKING AND COOKIES
Make our Platforms more user friendly.
Personalise your interactions with our Platforms, tailor our services and Platforms to your interests and needs, and ensure they work on your device.
Provide advertising that is relevant to you, limit the number of times you see the same advertisement and measure the effectiveness of the advertisements on our Platforms and other websites, based on your online activities such as the websites and apps you use or content you view, and information we have about you.
Send Opt-In marketing communication if you are not a registered user.
We will not use your Personal Information for any other purpose without your permission.
OPT OUT FROM DIRECT MARKETING
You have the right to request us not to contact you for purposes of direct marketing by any form of electronic communication such as automatic calling machines, email and/or SMS notifications by “opting-out” of any direct marketing communications we may send to you.
WHO ELSE GETS TO PROCESS YOUR PERSONAL INFORMATION
We do not sell your personal information to third parties for their marketing or any other purposes.
We may provide or make your Personal Information available to:
our employees, the staff of third party service providers in order to enable them to assist us to interact with you via our Platforms for the ordering of goods or when delivering goods to you;
law enforcement, government officials, fraud detection agencies or other third parties when the disclosure of Personal Information is necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us to legal liability or financial loss, to report or support the investigation into suspected illegal activity;
third parties (such as a potential purchaser and its professional advisors) in the event of any reorganisation, merger, consolation, sale, joint venture, or other disposition of any or all of our assets;
our service providers (under contract with us) who help with parts of our business operations (fraud prevention, marketing, public relations, technology services etc). However, our contracts dictate that these service providers may only use your Personal Information in connection with the services they perform for us and not for their own benefit or any other purpose, and must treat such information as confidential information;
our suppliers in order for them to liaise directly with you regarding any goods you have purchased or for any other purpose which may require their involvement; and/or
the companies in the AH Group in order for them to send you once-off opt-in direct marketing communications.
SENDING YOUR PERSONAL INFORMATION OUTSIDE SOUTH AFRICA
We may transfer certain Personal Information outside the geographic borders of South Africa to service providers for purposes set out above (Why we process your Personal Information?), including for data storage and back-up purposes to ensure the integrity of our systems.
When we transfer your Personal Information outside of the geographic borders of South Africa, we will ensure that we do so in accordance with the requirements for lawful transfer outside of South Africa as set out in POPI.
By accessing and using our Platforms, you consent to us transferring your Personal Information outside of South Africa as set out in POPI.
SECURING YOUR PERSONAL INFORMATION
We secure the integrity and confidentiality of your Personal Information in our possession or under our control by taking appropriate, reasonable technical and organisational measures to prevent loss of, damage to or unauthorised destruction of Personal Information; and unlawful access to or processing of Personal Information.
In order to implement and maintain such measures, we have in place policies, controls and related processes, which are reviewed and updated on a regular basis. Our policies, controls and procedures cover for example:
physical, technical and network security;
access controls and monitoring of access;
secure storage, destruction and encryption of records of Personal Information;
Personal Information breach reporting and remediation; and
by way of written agreements, imposition of security and confidentiality obligations on third parties (based within or outside the borders of South Africa) who process Personal Information as part of rendering services.
KNOW YOUR RIGHTS
Having provided adequate proof of your identity, you have the right to:
view, correct and/or amend your Personal Information we process. Please note that as a registered user, you can do this through your user account for the Personal Information reflected therein.
request a record or description of your Personal Information. Elmina may charge a fee in order to provide you with this record of your Personal Information. Where requests to access and amend your Personal Information are manifestly unfounded, excessive or repetitive Elmina may charge an additional administrative fee or refuse the request.
request to have your Personal Information corrected, destroyed or deleted. Please note that you can stop being a registered user by cancelling your account. In this instance Elmina will retain your Personal Information subject to any legislative requirement and/or our internal retention policy.
us complying with your requests upon receipt unless we have credible reason why we cannot comply.
us indicating where, if we cannot agree whether to correct or delete your Personal Information as requested, that a correction or deletion was requested but was not made.
inform you if reasonably practicable, should we change your Personal Information and this has an impact on decisions about you.
notify you of the action taken by us because of your request.
notify you of unauthorised access to your Personal Information.
provide you with reasonable evidence of our compliance with our obligations under this policy on reasonable notice and request.
Submit a complaint to the Information Regulator.
HOW TO LODGE A COMPLAINT WITH THE INFORMATION REGULATOR